SEO and how it works?
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka none paid.
How search engine optimization works
Google ‘reads’ the websites available online with their spiders. These spiders look for key bits of information that signal to them the topics and value of the content on each webpage. The spiders, of course, cannot really read. This means that they will look for certain terms and examine the site organization to find clues about the value of the site.
Aspects of Search Engine Optimization
- Keyword optimization
Keywords are often spoken about when people discuss the importance of SEO. Keywords refer to terms you write about, trying to match the keywords that your target audience uses in searches.
- The site construction and organization
Google and its algorithm also look at the organization of the site. A clear site map makes it easy for Google to navigate the site. It also helps to ensure that the spider
does not miss any of the pages of the site while it scans the domain.
- Site errors
Site errors also negatively impact SEO. Site errors disrupt the user experience and make it harder for visitors to find the content they want to see. Google looks down on these types of mistakes and they will hurt rankings for the pages.
- Mobile optimization
Of course, SEO would not be complete without a discussion of mobile optimization. Google has noted that more searches now take place on mobile devices than desktop. In response, they have updated their requirements to improve mobile optimization.
Importance of SEO
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that you’re content can be properly indexed and displayed within search results.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
- SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
- SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
How long SEO does takes?
“Well, it depends…” While it may not be what you want to hear, that’s the response every SEO guru will tell you.
SEO is a constantly shifting target. Since Google’s Rank Brain pushes updates and adjustments on the fly, SEO experts must be vigilant and move with the times.
This means that not every case will be equal. It might take one site longer to rank than another. And it might have everything to do with the environment and not as much to do with the quality of the SEO strategy, being implemented.
Estimates on how long it takes to rank are all over the place. Some say two weeks to four months. Others say 4-6 months. While some say, it could take as long as a year.
SEO is not Tylenol. Results aren’t quick. It’s more akin to antibiotics, which you take over time, and over time, things get better.
As with antibiotics, you sometimes have to shift to a different course of medication if the prescribed medication doesn’t work. SEO can be just as case-specific.
SEO means search engine optimization. It is the process of growing visibility in free and organic search engine results. The earlier and more regular a site appears on search engine results, the more visitors it will receive. Visitors are potential leads that can be converted into customers. SEO doesn’t just focus on website optimization but targets images, videos, academic searches and news. SEO is different from local SEO in that, the latter focuses on optimizing a business’s online presence so that its web pages are displayed by search engines when local users search for its products and services. SEO is however more concerned with national and global searches.