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Top 10 Highest Paying Digital Marketing Jobs in India.

By  RANDSBARG 1 year ago
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Digital marketing is almost a necessity in today’s connected marketplace. It is also one of the most lucrative careers out there. According to a 2018 IMAI report, online advertising in India was set to grow 30% year-on-year.

If you are aspiring for one of the best digital marketing jobs in India, the salary package is not the only factor. Career growth, job security, and reputation make a career attractive.With the government’s ‘Digital India’ push and start-ups breaking new ground, the entire ecosystem is likely to experience another boost.

We listed the top 10 highest paying digital marketing jobs in India. This list is updated and irrespective of your work level, beginner/entry-level or middle level, these will help you decide the direction you want to go in next.

What is Digital Marketing?

According to Gartner, a global research and advisory firm, digital marketing involves applying a set of techniques, technologies, and information for the following purposes:

  • Creating new products and services.
  • Entering new markets.
  • Creating processes to engage with people (including influencers and buyers) dynamically.
  • Targeting, acquiring and retaining customers.

Therefore, digital marketers perform a range of functions in an organization. And in today’s job market, the type of job positions available are equally rewarding as they are diverse. Now, let us describe what these different career options entail. We have also mentioned the starting salaries and average remuneration (as estimated by the top job search sites like Indeed, PayScale, and Glassdoor) for all the job titles. If you want to know about the highest paying digital marketing jobs, this article may help you. 

So, here’s a look at the highest paying jobs in digital marketing. 

Highest Paying Digital Marketing Jobs in India

1. Digital Media Managers

This marketing role is concerned with designing multi-channel campaigns to raise awareness about and driving the adoption of a brand, product, or service. Digital media managers are also responsible for deciding the brand’s digital strategy and messaging. 

First, they assess the business in terms of its paid, owned, and earned media strengths. Then, they utilize multiple channels like pay-per-click ads, Google display ads, website/blog, social media presence, online reviews, etc. Every one of these avenues brings unique capabilities to the table, such as brand awareness, customer preference, and trust. 

If we look at the specifics, digital media management primarily aims at the twin goals of customer acquisition and lead generation. This field requires people with an analytical mind who can benchmark performance and forecast results in keeping with the nuances of consumer behaviour. 

2. Pay-Per-Click Managers

These marketing professionals enhance PPC campaigns using budgeting, keyword selection, copy improvement, comprehensive search strategies, etc. PPC managers are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising. 

All in all, they implement strategies for their clients and support initiatives that contribute to achieving the intended goals. The demand for PPC managers and the salary making it one of the highest paying digital marketing jobs in India.

Annual salary: Rs 10,48,883

3. SEM/SEO Specialists

Search Engine Marketing (SEM) involves techniques like search engine optimization or SEO, pay-per-click, and paid advertising. As an SEM specialist, you would be tasked with ensuring that when your target prospects look for a particular thing online, they see your organization in the top results. The excessive & growing demand makes SEM/SEO specialists, land on one of the highest salary digital marketing jobs in India

You would also manage online campaigns and update the websites to drive search results (for example, blogs and RSS feeds) to establish a viable business case for SEM expenditure. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams.

Annual salary: Rs 360,098 (entry-level) and Rs 975,000 (mid-senior level)

4. Content Strategists

As one of the highest paying digital marketing jobs, In an increasingly digital world, the issues of unnecessary clutter and short attention spans also hamstring the marketing efforts. Today’s consumers spend a lot of time online, but they are too busy and spoilt for options. So, a well-thought-out content strategy can prove to be a valuable asset. Hence, it is not surprising that such roles are among the highest paying jobs in digital marketing. 

Here are a few tasks that they perform for the companies:

  • Conducting content audits
  • Creating style guides
  • Populating event calendars
  • Curating high-quality content 
  • Developing a compelling copy for the brand

To undertake the above responsibilities, content strategists need to be innovative, systematic, and well-organized. They should be able to identify relevant topics for content generation and then execute the plans to engage the target audience. 

Annual salary: Rs 6,92,498

5. E-commerce Specialist

One of the highest paying digital marketing jobs worldwide, E-commerce has emerged as a cost-effective solution for retailers over the last few years. Since there is no requirement for physical space, a significant portion of the overheads can be saved.

Most big brands use the omnichannel approach, where traditional marketing efforts are supplemented with an e-commerce presence. But in the face of COVID-19, all businesses have had to rethink their approach. It is one of the highest paying digital marketing jobs in the market today. The excessive & growing demand makes e-commerce specialist land on one of the highest salary ecommerce specialist jobs in India

E-commerce specialists are adept at optimizing product pages with proper descriptions and button placements. With this, they improve the customer experience and increase conversions. They also collaborate with cross-functional teams (sales and marketing) to set lead generation and sales targets. 

Annual salary: Rs 3,00,000 (starting); Rs 10,86,571 (mid-career

6. Brand Marketing Expert

With the growing online presence of both consumers and businesses, it is becoming increasingly important to invest time and money in digital brand building. Companies can no longer escape unsatisfactory product reviews and poor customer service. Moreover, digital media provide tremendous opportunities for storytelling and engagement. An organization’s narrative (on its website and social media platforms) speaks to its targets about its values.

Thus, it is the job of brand marketing professionals to utilize their creativity to stimulate the emotions of your target pupils and influence them to make a purchase. To perform these duties, they must possess an eye for detail, along with excellent communication skills. A powerful brand that can persuade and gain your prospects’ trust is one that aligns with the overall vision and business strategy. 

Annual salary: ₹10,77,700

7. Social Media Marketers

Social media marketing is all about designing strategies to promote brands and implementing campaigns to boost audience engagement on social networking platforms. Nowadays, businesses prefer to hire individuals who specialize in managing such online efforts. If the brand does well on social media, it can pace up the website traffic. Email marketers are another type of content marketers who assist in similar activities of promotion and lead generation. In addition to being one of the highest paying digital marketing jobs in India, it is also a fast-paced one.

Annual salary: Rs 3,42,814

8. Digital Project Managers

As the title suggests, these individuals pull an entire project together, taking it from the initial concept to execution. Digital marketing managers of IT companies and project managers/team leaders of marketing agencies enjoy a competitive compensation package in India. Typically, candidates with a postgraduate degree and relevant professional experience are hired for this senior position. The excessive & growing demand makes digital product managers land on one of the highest salary digital marketing jobs in India

Annual salary: Rs 12,24,490

9. Marketing Analysts

Marketing analysts use analytics tools and report various market metrics to facilitate the success of organic and paid campaigns. Market research and analysis lies at the heart of their work in any organization. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams. Strong quantitative skills, statistical prowess, and data visualization experience are a must for them.

Annual salary: ₹4,63,560

10. Visual Designers

The visual appeal of your site and digital brand plays a significant role in attracting customers. The excessive & growing demand makes visual designers land on one of the highest salary digital marketing jobs in India. Businesses need experienced visual designers who are fluent with Adobe products and have basic web development proficiency.

Annual salary: Rs 6,83,744 (Visual designer); Rs 12,43,026 (Creative director)

Top Skills 

Some skill sets are standard across all digital marketing jobs. These include consistency, time management, attention to detail, leadership, and innovation.

The Future of Digital Marketing in India

The scope for digital marketing is limitless in the current global context. So, it is no surprise that the highest paying digital marketing jobs in India show inclination towards individuals who continuously update their skill sets. Your critical thinking abilities, married with awareness about the latest market trends, can set you apart from the crowd.

India is an emerging economy with an internet user base of 560 million people. Digitization enables brands to meet the customers where they are, i.e., on places like social media platforms. Facebook, Twitter, Instagram, and even YouTube, are contributing to impressive business growth in both small and big markets.

 

 

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