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What is local seo ?

By  RANDSBARG 1 year ago
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7 Min Read 0

THERE ARE SEVEN WAYS TO OPTIMIZE YOUR WEBSITE FOR LOCAL SEO

 

1. OPTIMIZE YOUR HOMEPAGE.

Your homepage should very clearly state who you are, where you're located and what you do. Make it easy on Google to understand these elements of your business. Your page title tag, header tag and meta description should clearly state this information. If you're using WordPress to build your website, you can easily update your website page title tag under Settings > General in the left navigation. You can also easily load your page meta data via the Yoast SEO plugin, which brings me to my next point.

 

 

2. OPTIMIZE YOUR META DATA.

There has been a lot of debate over whether or not page title tags and meta descriptions are still relevant. Now whether or not they are still a ranking factor (which page title tags will trump meta descriptions), they are still a HUGE element in the first impression your web page has on a potential visitor. If you're focusing on optimizing for local SEO, your page title tags should include the name of the city that you want to be focused on. Optimize your page title tags to include the name of the city and the product or service you offer. This will help to not only tell search engines "this is where you can find me" but it also clearly states "and this is what I do in this location." Which rolls nicely into the next topic for discussion...

 

 

3. USE LOCAL BUSINESS, ORGANIZATION, PRODUCT & SERVICE SCHEMA.

At the very least, you should apply local business schema, or structured data markup to every web page to optimize your website for local SEO. It's near impossible to get into the infamous Google Local Pack without this. Local schema is additional code that you can add to the pages of your website to make it easier for search engines to understand who you are, what you do, where you're located and how you may be relevant to people who might be searching for your type of products or services.

Adding product and service schema to your website focuses more on the details of each of those products or services. Again, the entire mindset behind schema is speaking to a robot (search engines) in their own language. Simplify things for them. Yes, they might understand English, but it's their second language. So speak to them in their language for optimal local search results.

4. CLAIM YOUR GOOGLE MY BUSINESS PAGE.

We've had plenty of run-ins with Google My Business (GMB), so if you find yourself banging your head against a brick wall, you're not alone. However, claiming your business listing and filling out the content for it is essential to your local SEO listing -- especially for your Google Local Pack and SERP results. Don't get discouraged if your business category isn't listed, while there are over 2,000 categories, they have some weird ones, so try your best to find the fit that makes the most sense for your business. Use both primary and LSI keywords wherever you can as you fill out your content as this counts for almost 20% of your chance of getting into the Local Pack.

5. UPDATE NAP CITATIONS ON YOUR WEBSITE.

NAP stands for Name, Address and Phone number. Take a look at how your business is listed in your Google My Business listing and make sure that it is listed EXACTLY the same way on every page of your website. This is commonly done in the footer of a website, but it's important that it's constructed in a way that the code for the footer still loads for each page to have the true effect.

6. SETUP SOCIAL MEDIA SIGNALS.

If you don't have a Facebook business page, you should now. Having social media signals pointing to your location is another bonus when it comes to ranking for local SEO. You don't necessarily have to do a lot with it, but the sheer existence of the page is better than nothing. However, ideally you'll have a social media strategy that will help you to manage content for multiple locations, if that's relevant to your business.

7. PRIORITIZE REVIEWS.

As you grow your business, you will want "votes of validation" that you are who you say you are, you do what you say you do and you are located where you say you're located. It's a bonus if people have rave reviews about your products and services as well. However, reviews are a great way to do this. When search engines are trying to figure out what the best results might be for a certain search inquiry, they're going to look at a number of factors in their algorithm and the number of reviews you have on Google, Yelp and Facebook are all going to be part of that consideration process.

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