Organic Ranking - When you rank your website or articles using on-page SEO and off-page SEO at first position on Google search on few keywords then it is called organic ranking it has a long term impact and benefit.But at the same time, it takes a lot of time and effort although if you know how to do then you don’t need to incur any cost in it.
B) Google AdWords ad rank - When you run an ad campaign on google and pay google for ranking on some keywords then it is called Google AdWords ad rank which is there till your paid Ad is running and later it can go down ..
But if you start SEO and to get fast results use Paid ranking by running ads then you can get the benefit of both as in short span you will get business and which will help the organic listing too.
WHAT IS LEAD GENERATION ?
Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).
A lead is any person who indicates interest in a company's product or service in some way, shape, or form.
Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information.
And from a business perspective, the information the auto company collects about you from your survey responses helps them personalize that opening communication to address your existing problems — and not waste time calling leads who aren't at all interested in auto services.
Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created equal . There are different types of leads based on how they are qualified and what lifecycle stage they're in. hen a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural